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By MATT CAYLOR
Director of Strategic Services Pa. NewsMedia Assoc. 

Social Media Advertising Has a 'Trust Issue'

 

January 17, 2019



While social media has become a force in the world of advertising, it has also raised many concerns for those who spend their dollars through those channels.

In 2005, only 5 percent of the U.S. population used social media, but in a little over a decade, that figure has increased to over 69 percent.

The rise in popularity has come with an associated lift in advertising, driving $1 out of every $10 spent on advertising to a social channel (Facebook, LinkedIn, Instagram, Twitter, etc.). From major national brands to local retailers, advertisers have come in droves – but advertisers must co...



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