Dept. of Aging: Protect Older Adults From Marketing Misrepresentation of Medicare Coverage Plans

With private insurers increasingly promoting their Medicare coverage plans through marketing campaigns that feature celebrities or offer gifts, the Pennsylvania Department of Aging has sent a letter to the Centers for Medicare & Medicaid Services (CMS), supporting CMS’ efforts to address the issue of marketing misrepresentation, and offering suggestions to protect consumers from advertising messages that may be confusing or misleading.

In the letter, Secretary Robert Torres outlined the consequences that older adults could face if they switch from a Medigap plan to a Medicare Advantage pl...