The Value of Activity-Driven Fundraisers

Fundraising is vital to the survival of many nonprofit organizations. Charity watchdog groups like Charity Navigator suggest nonprofits should aspire to spend less than 10 percent of their budgets on fundraising. That can be a tall task and underscores the need for charities to find creative, cost-effective ways to raise funds.

Nonprofit organizations raise funds in various ways. Some organizations partner with local businesses and receive a portion of the proceeds participating establishments earn on certain days, while other organizations may cold call prospective donors during times of the...