Morrisons Cove Herald - Putting cows on the front page since 1885.

Advertising: the method used by businesses to catch the public eye regarding goods or services being offered. Advertising is everywhere one looks today, but was a challenge for many two centuries ago when newspapers and roadside signs were among the few offerings.

But one Pittsburgh jewelry company came up with an angle the owners hoped would keep their name and the quality of their product in the forefront for months if not years.

The Roberts Jewelry Company, which boasted as being the oldest jewelry company in America, regularly ran newspaper ads in the Pittsburgh Sun-Telegraph featuring...